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How does HireRaft improve my ATS score?

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Resume guide · Public Relations Manager

Public Relations Manager Resume — optimized for ATS in 27 seconds

ATS systems at Edelman, Weber Shandwick, and top PR firms filter resumes for media relations and strategic communication keywords. Ensure your resume passes with these tips.

Optimize my public relations manager resume Free ATS check

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Average public relations manager ATS score

before

after

Measured across public relations manager resumes run through HireRaft against a real job description. You see the score, the missing keywords, and the rewrite — before you download anything.

Terms that decide this screen

These are the exact keywords ATS systems extract from public relations manager job descriptions. Miss them and you are filtered out before a recruiter sees your name.

media relationspress release writingcrisis communicationstakeholder engagementbrand managementsocial media strategyevent planningpublic speakingcontent creationSEOanalyticscommunity outreachcampaign managementjournalist outreachreputation managementcorporate communicationdigital marketingstorytellingrelationship buildingAP style

How to structure your skills section

Group them the way a parser reads them — one labelled line per category, plain commas, no tables.

Media Relationspress release writing, journalist outreach, media pitching

Strategic Communicationcrisis communication, stakeholder engagement, brand management

Digital Marketingsocial media strategy, SEO, content creation

Event Managementevent planning, public speaking, community outreach

5 resume mistakes that get public relations managers filtered out

The patterns we see most often on public relations manager resumes that fail ATS screening — each with the edit that fixes it.

Using vague language in achievements

Fix

Be specific: "Increased media coverage by 35% in six months through targeted press releases and journalist outreach."

Ignoring digital metrics

Fix

Highlight digital impact: "Boosted social media engagement by 50% using a new content strategy on Instagram and Twitter."

Listing responsibilities instead of achievements

Fix

Focus on outcomes: "Led a crisis communication strategy that maintained brand reputation, resulting in a 20% increase in positive sentiment."

Forgetting to include key PR tools

Fix

Mention tools: "Utilized Cision and Meltwater to track media coverage and analyze campaign success."

Not tailoring the resume to specific industries

Fix

Customize for industry: "Developed healthcare-specific PR campaigns that increased patient engagement by 30%."

Who is hiring public relations managers

These companies are actively hiring, and their ATS systems are the ones your resume has to pass.

EdelmanWeber ShandwickFleishmanHillardKetchumOgilvyHill+Knowlton StrategiesBurson Cohn & WolfeGolinMSL GroupRuder Finn

Paste a real Public Relations Manager posting and see your score

HireRaft gives you a keyword match score, names what is missing, and rewrites the bullets to pass — in about 27 seconds. Free, no card.

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Public Relations Manager resume — frequently asked questions

What is the ideal length for a Public Relations Manager resume?

For under 10 years of experience, aim for 1 page. With more experience, 1–2 pages is acceptable. ATS systems can handle various lengths, but concise resumes are preferred by hiring managers.

How do I demonstrate impact if my PR campaigns are confidential?

Use anonymized metrics: "Increased client brand awareness by 40% through a confidential campaign." Provide context without revealing sensitive information.

What certifications enhance a Public Relations Manager resume?

Consider certifications like APR (Accredited in Public Relations) or digital marketing credentials from Google or HubSpot to demonstrate expertise and commitment to professional development.

How can I show leadership skills on my PR resume?

Highlight leadership in projects: "Led a team of five in developing a successful product launch campaign, achieving a 25% increase in market penetration."

What should I include in a PR manager's resume header?

Include your LinkedIn profile and a professional email. If applicable, add links to a portfolio or personal website showcasing your PR campaigns and media mentions.

Ready to pass the ATS?

Join the public relations managers using HireRaft to get past the filter and in front of recruiters.

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