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Resume guide · Copywriter

Copywriter Resume — optimized for ATS in 27 seconds

ATS systems at agencies like Ogilvy, BBDO, and WPP filter resumes for specific keywords and portfolio links before they reach hiring managers. Ensure your resume stands out.

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Average copywriter ATS score

34
before
82
after

Measured across copywriter resumes run through HireRaft against a real job description. You see the score, the missing keywords, and the rewrite — before you download anything.

Terms that decide this screen

These are the exact keywords ATS systems extract from copywriter job descriptions. Miss them and you are filtered out before a recruiter sees your name.

SEO copywritingcontent strategydigital marketingAdobe Creative SuiteAP Stylebrand storytellingemail marketingsocial media contentUX writingCMS proficiencyGoogle AnalyticsA/B testingclient collaborationcopy editingcontent managementSEO toolsheadline writingcreative briefsbrandingcontent calendar

How to structure your skills section

Group them the way a parser reads them — one labelled line per category, plain commas, no tables.

WritingSEO copywriting, headline writing, brand storytelling
ToolsAdobe Creative Suite, Google Analytics, CMS proficiency
Marketingcontent strategy, digital marketing, social media content
AnalysisA/B testing, SEO tools, content management
Editingcopy editing, AP Style, creative briefs

5 resume mistakes that get copywriters filtered out

The patterns we see most often on copywriter resumes that fail ATS screening — each with the edit that fixes it.

#1

Vague job descriptions without results

Fix

Include outcomes: "Boosted website traffic by 30% through targeted SEO copywriting."

#2

Portfolio link buried in text

Fix

Place your portfolio link prominently in the header to ensure recruiters see it immediately.

#3

Ignoring SEO in descriptions

Fix

Incorporate SEO terms naturally: "Crafted SEO-driven content that ranked in the top 5 for target keywords."

#4

Listing skills without context

Fix

Demonstrate application: "Utilized Adobe Creative Suite to design visually compelling email campaigns."

#5

Generic descriptions of responsibilities

Fix

Detail specific achievements: "Developed a content strategy that increased engagement by 25% over six months."

Who is hiring copywriters

These companies are actively hiring, and their ATS systems are the ones your resume has to pass.

OgilvyBBDOWPPPublicis GroupeDentsuGrey GroupLeo BurnettHavasSaatchi & SaatchiTBWA

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Copywriter resume — frequently asked questions

How long should a copywriter resume be?

For less than 5 years of experience, aim for 1 page. With 5–10 years, 1–2 pages is ideal. Over 10 years, keep it concise at 2 pages max. Agencies appreciate brevity and clarity.

How can I showcase my impact as a copywriter?

Highlight metrics like "increased click-through rates by 20%" or "grew social media followers by 15% in three months." If metrics aren't available, use qualitative feedback from clients or colleagues.

Should I include freelance work on my resume?

Absolutely. Freelance work demonstrates versatility and initiative. List significant projects or clients and the impact of your work, such as "enhanced brand voice for a startup, leading to a 10% sales increase."

What keywords should I include for ATS?

Use terms like "SEO copywriting," "content strategy," and "brand storytelling." Tailor these based on the job description to align with specific skills and tools requested.

How do I make my portfolio stand out?

Ensure your portfolio is easily accessible and highlights diverse work. Include a mix of formats like blogs, ads, and social media content. Use platforms like Behance or a personal website for a professional presentation.

Related roles

JournalistManagement ConsultantVP of EngineeringIT ConsultantVP of MarketingDirector of Operations

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